MIPIM Blog - Adrian Bland, Shakespeares Martineau

Another year, another MIPIM. If 2016 was about confidence and the world getting back on its feet, then 2017 is all about collaboration, says Adrian Bland, head of commercial real estate at Shakespeares Martineau, one of the headline sponsors of the inaugural Midlands Pavilion.

It’s that time of year again. We are just two weeks away from MIPIM – the largest property exhibition in the world by far – and our six-strong MIPIM team from Shakespeare Martineau is gearing up to make the most of this annual event. We will head off to Cannes on 14 March as part of a Midlands-wide contingent. MIPIM brings together the most influential players from all international property sectors. Here you will see property advisors rubbing shoulders with developers, and local authorities speaking directly to investors and private sector partners.

The south of France in March? Yes, it may sound like a doddle – but Alex Smith, Simon Stanion, Brendan Walsh, Kevin Nagle, new regeneration & projects expert Stephen Chalcraft  and I will be heading off with a bulging diary of appointments, invitations to high profile panel discussions and city investment forums. MIPIM is a three-day marathon of meetings, networking and – crucially – great opportunities for organisations like ours.

The sheer size of MIPIM is staggering. It’s a frenetic four days of business meetings and high-level industry talks. There are more than 23,000 delegates from 90 countries – including 5,300 investors. There’s 9,000 sq m of exhibition space, 2,600 exhibiting organisations, and more than 350 speakers. And those numbers ignore the thousands of unregistered participants why attend on the fringe.

MIPIM is a conference like no other. It’s where you see Russian Oligarchs sharing the same seminar room as Turkish government officials, and Brazilian developers. It’s where you see the stunning Moscow exhibition room next to London with its three metre by two metre layout of the capital’s landscape with The Gherkin, the London Eye and The Shard – all in miniature.

For years, London has had its own exhibition space. A large marque with café and event space, it’s filled with representation from the city – as well as a number of local authorities from across the capital. While London had its own space, the likes of Birmingham, Leicester, Manchester and Nottingham took up areas within the main exhibition building – the Palais des Festivals, also the home of the Cannes Film Festival.

This year is different. 2017 is the very first time that the East and West Midlands will come together as the Midlands Engine – taking up residence in the first ever Midlands UK Pavilion.

Shakespeares Martineau is a sponsor of the Midlands Engine movement – and the Midlands UK Pavilion.

There will be a major launch of the Midlands UK Pavilion on Tuesday – soon after the Midlands Engine flight from Birmingham touches down in Nice. We are proud to be sponsoring the welcome reception. It is a great honour for our business to celebrate this ‘first ever’ Midlands collaboration.

When the Midlands comes together under one roof this year, it will showcase £14 billion of investment opportunities and there will be almost 50 private and public sector partners, including Department for International Trade (DIT).

There will be ten Local Enterprise Partnership (LEP) areas and 49 private and public sector partners. Themes from the Midlands will range from the opportunities surrounding the Midlands’ connectivity offer – including the new High Speed 2 rail network – to the region’s Enterprise Zones, housing and commercial schemes.

Destination partners include Greater Birmingham (Birmingham, Solihull and the Black Country), Coventry City Council, Warwickshire County Council and Coventry & Warwickshire LEP, D2N2 (Derby, Derbyshire, Nottingham, Nottinghamshire), Greater Lincolnshire LEP, Leicester City Council and Leicester & Leicestershire LEP, SEMLEP; Stoke-on-Trent & Staffordshire, Telford & The Marches and Worcestershire.

Collaboration is a key theme. I expect to see strong relationships being forged between public and private sectors, and all those regional delegates