For the first time ever, Lincolnshire-based architecture practice LK2 will be heading off to Cannes next week – for MIPIM, the world’s biggest property event. DALE LUI speaks about his firm’s involvement and why 2017 is the year for LK2 to make its inaugural visit…
Regenerating Lincoln and Lincolnshire doesn’t sound like a story about palm-lined, sun- drenched boulevards with Lamborghinis at one end and Louis Vouitton at the other.
But that’s MIPIM – the biggest property event on the plant, which is held in Cannes every year.
The yachts, the Champagne, the glitzy events… yes, they are all there, but what you will also see is the ordinary business people working from dawn until dusk trying to do deals which will bring money to the Midlands.
LK2 is sponsoring and supporting Lincoln and Lincolnshire this year and we are a proud member of the Team Lincolnshire line up. The aim? To bring our city and county to the attention of national and international investors – looking for a UK region which is bursting with opportunity.
MIPIM is an event which gets the cynics smirking. Does it really benefit private businesses from Lincolnshire? Can it really put the English regions under the microscope in terms of possibility and returns on their investments? Yes, it can. Of course, there are the ‘big’ deals happening in Cannes – the ones worth tens of millions and some other contracts worth perhaps a few thousand pounds which will keep comparatively small businesses going for a few months.
There is a breed which will never believe that events like this are even remotely justifiable. That the MIPIM conference is one long jolly where rich people spray money about like the credit crunch never happened.
LK2 has toyed with MIPIM for several years, but this year – we have a bigger story to tell. We are a unique company of architecture consultants specialising in architecture and sports, leisure and education project development. Because of this expertise, we have specific people we want to meet, local authorities we want to have conversations with – and being in MIPIM means we can get in front of the right people within the blink of an eye.
That’s the beauty of MIPIM. Trying to tie up meetings with influential people in the UK with contacts you have never had before is a difficult and time-consuming process. But in Cannes, everyone is ‘open for business’ and this is its beauty.
LK2 has a number of key meetings set up – with really influential people. And our diaries are bursting with appointments for events which don’t just cover Lincolnshire – but crucially, other regions all over the UK.
As a MIPIM ‘virgin,’ I can’t wait to see how to see how it all unfolds. I am particularly keen to see the first every Midlands Pavilion – the first ever physical collaboration of the East and West Midlands. It’s the Midlands’ approach to the Northern Powerhouse. We are keen to ensure we get our voices heard when it comes to global investment.
The Midlands will be revolutionised by the dynamic approach brought to it by the increasing influence of private sector partners in collaboration with local authorities, and our Midlands Pavilion will showcase the city on a truly global scale.
Alongside our other Midlands regional partners we have this year at MIPIM a golden chance to place ourselves at the forefront of not only the national, but international stage and to drive inward investment into the region, and show just how effective a truly pan-Midlands approach can be.
There were no millionaire playboys or lads out for a laugh in the team of Lincolnshire business people who are on the way to Cannes next week. They are hard-working, down-to-earth people who have a responsibility for bringing money into their businesses – and their regions.